Use of Social Marketing to Control the STDs Pandemic Essay

Introduction Since the beginning of time, many of the plagues that we have faced have been global and catastrophic in nature- the Bubonic Plague for example decimated nearly 1/5 of the world population in the Middle Ages. In modern times, the later decades of the 20th century has seen a pandemic that is wrecking just as much havoc on the globe- Sexually Transmitted Diseases (STDs) and one in particular- HIV and AIDs. The focus of this paper will explore past interventions using social marketing and Social Network Theory as their foundation to encourage condom usage to prevent the spread of STDs. Public Health Concern In modern times, STDs (such as HIV and AIDs) have wrecked such havoc upon the globe with more than 35.3†¦show more content†¦As commercial marketing works towards profits and benefiting the marketer, social marketing works for the benefit for society and the consumer (Pealer 2014). The ultimate goal of social marketing is achieving voluntary behavioral change and adoption of healthier behavioral habits. In the 1970s, Kotler and Zaltman both promulgated that the same marketing principles used to sell products can be used to see ideas. There are four principles to Social Marketing- product, price, place and promotion. Product is the health behavior you want to implement, the changes you want others to take to become healthier. Price is the â€Å"cost† of attaining the behavior, from financial barriers to social pressures inhibiting such health behaviors from taking root. Place is the channels to which one can reach the consumer and promotion are events, outreach programs, public service announcements advocating the behavior. In social marketing, one has to know the audience in question, know their demographics and know how they communicate in order to effectively send your message. (add more here about social marketing etc) Add something about vicarious learning Social Marketing in Practice As HIV/AIDs became more widespread, Louisiana became of the first states in the US to implement a statewide initiative for condom implementation in 1993. As the authors stated, condom social marketing is a key strategy usedShow MoreRelatedThe Center For Disease Control And Prevention2231 Words   |  9 PagesThe Center for Disease Control and Prevention (2012) states that more than a million people in the United States alone are living with, and dying from Human Immunodeficiency Virus infection or Acquired Immune Deficiency Syndrome (HIV/AIDS), and almost one in seven people are unaware of their HIV infection status. Over the past decade, the number of people living with HIV has increased, while the annual number of new HIV infections worldwide has remained relatively high. The trend of new infectionsRead MoreHiv/Aids in Nigeria6960 Words   |  28 Pagesstate of maturity. Gilberto (2003) mentions that nearly all Nigeria, trado-medical herbal doctors are claiming to have cure of HIV/AIDS pictures of sexual transmitted disease and the victims are often displayed to public claiming that the untreated STDs are the causes of AIDs virus. Although many important questions about the disease cannot yet be answered but certain facts demand very clear course of action by governments. Medical supports is very necessary but medical support itself will not stopRead MoreEthics in Pepsico4416 Words   |  18 Pagesprocurement is especially challenging for food and beverage, because agricultural commodities typically rely on low-cost labor inputs and environmentally-damaging technology and practices in order to produce high volumes. These negative environmental and social impacts threaten the reputation of food and beverage firms in the short-term, and the certainty of food supply capacity in the long-term. Ethics and compliance professionals in the Food and Beverag e industry are accountable for ensuring safety andRead MoreDiscuss the Importance of Non Verbal Communication to Education24125 Words   |  97 PagesHIV/AIDS is taken into account when analysing a project and when setting project objectives.IFAD project coordinators are made aware of the relevance of HIV/AIDS to their work and trained to integrate response measures. | Representatives of HIV/AIDS control programmes or NGOs working on HIV/AIDS are invited to project planning workshops.Terms of reference for project review and evaluation missions address HIV/AIDS issues. | Source: Adapted from Hemrich, 1997. Vulnerability of IFAD Target Groups toRead MorePublic Health Information Systems5165 Words   |  21 Pages1 BUILDING A ROADMAP FOR HEALTH INFORMATION SYSTEMS INTEROPERABILITY FOR PUBLIC HEALTH (Public Health Uses of Electronic Health Record Data) WHITE PAPER 2007 2 CONTENTS List of Authors: PHDSC - IHE Task Force Participants †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 What is Public Health?....................................................................................................6 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..6 Stakeholders†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEpidemiology of Hiv14908 Words   |  60 PagesChapter 1 1.1 Background The HIV and AIDS pandemic remains one the most serious development crises in the world (WHO, 2006). Women and children bear a disproportionate share of the burden, and in many settings continue to experience high rates of new HIV infections and of HIV-related illness and death. In 2005 alone, an estimated 540 000 children were newly infected with HIV, with about 90% of these infections occurring in sub-Saharan Africa (UNAIDS, 2006) .UNAIDS estimates that approximatelyRead MoreThe Social Impact of Drug Abuse24406 Words   |  98 PagesNum ber 2 THE SOCIAL IMPACT OF DRUG ABUSE This study was originally prepared by UNDCP as a position paper for the World Summit for Social Development (Copenhagen, 6-12 March 1995) Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter Part one: background I. The drug problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. B. C. D. E. The